👨‍🚀 AI ads: Will marketing agencies soon go out of business?

Hello AInauts,

Welcome to the latest issue of your favorite newsletter! A little less news today, but a lot of practical tips.

Here's what we have in store for you:

• 🦾 AI ads: Will marketing agencies soon be out of a job?

• 🤳 Two prompts for good UGC ads

• 🔥 Firecrawl /search: Web search + scraping in one (plus 50k credits!)

Here we go

🦾 AI ads: Will marketing agencies soon be out of a job?

Ok, the headline is a bit clickbaity, but a lot is happening in the field of marketing - thanks to AI.

Meta (the company behind Facebook, Instagram and WhatsApp), for example, wants to completely automate the advertising process on its own platforms very soon.

CEO Mark Zuckerberg has just announced this.

A brand can then, for example, upload just one image of the product and set a budget - and Meta AI creates the entire campaign, from ad copy to images, videos, text, etc.

The ads are then uploaded and Meta shows them to the people who are most likely to buy.

Everything is automated: product + image + AI = 🤑

In essence, everything that is currently provided by expensive agencies will be replaced by AI.

We are well-connected in the marketing agency environment and are already hearing from multiple agencies how clients' are cutting their budgets…

AI tools that are already helping in the marketing sector

Although not much is completely automated at the moment, there are many tools that cover more and more areas.

We will be testing and presenting several of them over the coming weeks.

Today we start with the first tool: Arcads.ai

With Arcads, you can create user-generated content (UGC) avatar videos very easily and quickly. And that's great if you want to market products or services authentically and easily.

You simply enter your script or upload a voice recording of your script.

Then you can choose whether you want to use an avatar to narrate the script or create avatars with specific gestures.

The big competitive advantage of Arcads is the tons of super authentic avatars you have to choose from.

No matter what gender, age, situation, indoors, outdoors, with an animal, with a cell phone... There's probably an avatar for it. And it’s available in 35 languages!

Another cool feature: you can select several different avatars and then create videos with them at the same time in order to pick the best one.

You can also manually fine-tune the voice for your script for each avatar if you wish.

The only disadvantage is that the tool is not cheap. In the entry-level version, you pay around 10 dollars per video.

But the quality is really good, it's fast, and you no longer have to wait for "real" UGC creators, which can quickly cost you a few hundred bucks per video.

🤳 Two prompts for good UGC ads

Now that we've looked at how to quickly create UGC avatar videos based on a script above, all we need is a good script.

Here, of course, AI can help us as well. We have noticed that Claude 4 in particular writes really strong scripts.

Claude has always been the number #1 when it comes to ad copy. But now it's so good that it works even without a lot of prompt engineering.

But even ChatGPT and Gemini can do it if you provide it with a good prompt.

We've brought you two: a shortened, simple version and a longer, more complex, but much more powerful version.

You can find the short one below and the longer one here as a Google Doc:

You are a UGC expert who creates viral scripts that look authentic and sell.

INPUTS
Product: [name, main benefit, price]
Target group: [Age, main problem]
Platform: [TikTok/Instagram/YouTube Shorts]

PROCESS
1. Create 3 Creator types

The Storyteller: Tells personal stories
The problem solver: shows practical solutions
The entertainer: uses humor and trends

2. Generate 3 script variants
Script A - Problem-Agitate-Solution (PAS)
[0-3s] Hook: "Do you know this too..."
[3-10s] Exacerbating the problem
[10-20s] Show solution
[20-30s] Call-to-Action

Script B - Before/After Story
[0-3s] Hook: "30 days ago..."
[3-15s] Show Struggle
[15-25s] Transformation
[25-30s] Result + CTA

Script C - Q&A format
Hook: Question from the comments
Reply with a personal story
Product as part of the solution
Community question back

3. Self-assessment
Every creator rates every script:

Authenticity: Does it look real?? (1-10)
Viral potential: Would I share this? (1-10)
Conversion: Would I buy? (1-10)

4. Optimization
Take the best script and improve it:

The hook (first 3 seconds MUST be captivating)
The story (must be emotionally moving)
The CTA (embedded, of course)

5. Final champion script
Format:
HOOK: [Exact wording]
Exact wordingExact wordingVISUAL: [What do you see?]

What is said | What is shown

MUSIC: [Trending Sound or Original?]
CTA: [Natural finish]

GOLDEN RULES
✅ The first 3 seconds decide everything
✅ Show the problem before you give the solution
✅ Use "I/My" instead of "You should"
✅ A story > 10 Features
✅ The CTA must feel natural

SAMPLE OUTPUT
Product: Sleep spray
Hook: "I literally tried everything to fall asleep..."
*tossing and turning in bed* "2 a.m. again..."
*Show cell phone* "Meditation, ASMR, even counting sheep..."
*Show product casually* "Until my sister gave me this"
*next morning* "Dude, I slept for 8 hours straight!"
"If you can't sleep either - link in bio"

The thoughts behind the prompts

A few additional notes on the prompt structure:

• Creator personas as evaluators: Instead of just target group personas, the AI creates UGC creator personas that evaluate the scripts based on their expertise

• Double evaluation level: Creators evaluate for virality & authenticity - target group segments evaluate for conversion & trust

• Framework battle: Different frameworks compete against each other (PAS vs Before/After vs AIDA etc.)

• Performance simulation: A simulated A/B test environment predicts the performance

You can of course simply replace/add the three script variants in the prompt with, for example, AIDA, 5Ws, FAB (Feature to Benefit), PSB, Heros Journey, ... The AI will then already know what you mean by these acronyms.

And as mentioned, here is the more detailed version. Enjoy!

🔥 Firecrawl /search: Web search + scraping in one (plus 50k bonus credits!)

Finally, a topic that is a bit more technical, but should be interesting for many readers. Why? We'll explain in a moment!

Firecrawl has launched a new /search feature.

Imagine this: Your AI searches the web AND in addition to the answers to your question, you get the complete content of all the web pages in the search results.

What makes it so exciting?

• Web search + scraping in one go ⚡

• Complete content in Markdown, HTML or as a screenshot

• Perfect for AI agents and automation workflows

• Firecrawl already has an integration with Zapier, Make and n8n.

Let's use ChatGPT for comparison: when you ask a question, a normal web search is performed. The AI briefly glances over the pages and gives you an answer.

Although the pages are listed as link sources, they are never fully integrated into the context and processed. In other words: the chat does not remember the content, and if you have follow-up questions, the search often starts from the beginning.

Firecreawl /search, on the other hand, performs a web search and scrapes the content of all result pages.

For example, allows you to compile knowledge data for your own GPTs at lightning speed! Simply search for a topic and immediately get structured content that you can feed directly into your custom GPT and store as knowledge.

This is how it works, step by step (plus 50k bonus credits!)

Simply register here for free in the Playground: https://www.firecrawl.dev

Bonus tip: Instead of 500 free credits, you can use the coupon code 11-v3-AIENGINEER to get a whopping 50,000 on top! Just confirm your e-mail and then enter the coupon in the billing settings.

Then enter your search query and select the output format, e.g. Markdown or screenshots.

Simply download all the results and the content of the pages.

You can then use the files as knowledge and context for your conversations or even GPTs, assistants and the like.

The whole thing is of course particularly exciting for anyone who builds AI automation and agents.

We made it! But no need to be sad. The AInauts will be back soon, with new stuff for you.

Reto & Fabian from the AInauts

P.S.: Follow us on social media - it motivates us to keep going 😁!
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