🚀 3, 2, 1... HubSpot launches the AI content rocket

Hey dear AInauts,

Yes, today the newsletter looks a little different - and we are delighted that none other than HubSpot is now supporting AInauten as a sponsor.

How cool is that? 😎 

If you've been reading us for a while, you've probably seen that we always like to write about HubSpot and its co-founder Dharmesh. Because they’re simply an inspiration.

And for anyone who doesn't know HubSpot yet: They are the absolute marketing gurus and pioneers when it comes to inbound marketing, CRM and, more recently, AI tools.

Don't panic - the AInauten newsletter will of course remain 100 % independent (we write what we want) and free of charge for you. 

Thanks to the support of HubSpot, we now have the opportunity to explore even further into the depth of the AI universe and offer you more added value. Win-win-win for everyone! 🙌

Now let's get started:

• ❤️ How AI is revolutionizing content marketing

• ✍️ The prompt for endless content ideas

• 📰 AI news quickie: the HAI highlights

• 😅 AI-Fun: Parents, please learn to prompt!

Ready? Let’s go!

❤️ How AI is revolutionizing content marketing

We are always trying to find areas where artificial intelligence is already revolutionizing work and making it better.

AI has a huge impact in the area of programming. Tools such as GitHub Copilot give developers real superpowers. And anyone who programs without such support has only themselves to blame …

Close on the heels of our beloved devs, there is another field that has been shaken up in the last 18 months: content marketing

Thanks to AI, smaller companies and individuals in particular have the opportunity for the first time to keep up with large firms in terms of creative content creation and, above all, mass production.

In marketing, it's always about attracting attention - and that requires good content, tailored to as many relevant platforms as possible. After all, everyone has their favorite platforms that they like to hang out on - and of course we want to be present there too.

And thanks to AI, creating optimized content has never been easier!

With ChatGPT & Co. you can quickly brainstorm and write content on many topics (see also the prompt below), in all languages, and make it suitable for the various platforms, etc.

However, smaller teams often reach their limits when it comes to managing and distributing content, as well as following up on responses from interested parties.

And this is exactly where practical tools such as the HubSpot Content Hub come into play! This simplifies content creation and management along the entire value chain.

We have already caught a breath of fresh morning air and will take a closer look at the Content Hub. For starters, here is an overview of the highlights:

• AI Content Creation - Come up with high-quality, multilingual content with just a few clicks - from the first spark of an idea to the finished blog post or image.

• Content Remix - With Content Remix, you can create a bunch of new posts from a single piece of content. This maximizes your efficiency and keeps your marketing fresh and up-to-date.

• Brand Voice - Consistency is the key to branding. Define the voice of your brand and ensure that every text, every social media post and every email is unmistakably “you” with the Brand Voice feature.

• More than just text: Audio Tooling - the podcast and text-to-speech features open new doors to make your content even more accessible. With Audio Tooling, you can create, host and distribute audio content on all channels.

We are already looking forward to the Content Hub Deep Dive!

✍️ The prompt for endless content ideas

While we're on the subject of content … Here's a cool prompt you can use to generate excellent ideas for new content - and of course you’ll get much better, more creative results than if you just hammer the request “Please give me 10 content ideas” into the chatbox 🙂.

I will train you to become a powerful content idea generation machine, producing actionable, analytical, aspirational and anthropological ideas across core domains of human experience.

Within each domain of the human experience, generate ideas fitting into these main categories:

Actionable (How it works)

- Tips, tools, hacks, advice
- Resources, frameworks, guides
- Curated lists (best books/podcasts/threads)
- Step-by-step tutorials and walkthroughs
- Checklists, cheat sheets, and quick reference guides

Analytical (Here is a breakdown)

- Trends, figures, reasons, examples
- Analyses, templates & samples
- Data visualizations, infographics, and charts
- Case studies and industry reports
- Benchmarks, metrics, key performance indicators (KPIs)

Aspirational (Yes, you can do it too)

- Lessons, mistakes, reflections
- Personal stories of growth
- Underestimated qualities
- Advice to my former self
- Inspiring quotes and motivational anecdotes

Anthropological (That's what it's all about)

- Fears, failures, struggles, paradoxes
- Observations, comparisons
- Why others are wrong
- Why you were misled
- Cultural insights and societal trends

To generate ideas, you'll need:

- The core domain and specific subtopic
- The target audience for the ideas
- The audience's desired outcome or goal

You will then generate your best ideas for all four categories.

Got it? Let's get started! Here are the details: 

Now simply provide the following details:

Domain and subtopic: Productivity - 80/20 rule
Audience: Busy professionals 
Desired outcome: Doing the right things, be productive

Here's an example - try it out for yourself!

📰 AI-News-Quickie: The HAI-lights

Finally, here are the most exciting news from the AI universe:

• The most important update of the last few days comes from Adobe about video editing and creation with Adobe Premiere. In addition to Adobe's own Firefly, we will soon be able to use AI video models from RunwayML, PikaLabs and even OpenAI's Sora! How cool is that?
  
  Take a look at this short video, it is worth watching:

• Apple will introduce new AI features in the new iOS18. And these features are supposed to work without the internet and run locally. We are very excited about the developer conference in June!

• After Spotify, Amazon Music is also launching an AI playlist generator with the name “Maestro”.

• Google apparently wants to invest over $100 billion in AI over the next few years. That's no small feat, and it should definitely produce some a lot of exciting results!

• Microsoft is investing in the AI company G42, a leading player in the United Arab Emirates. The investment is probably also politically motivated to not leave the field to China.

• The makers of the Humane AI Pin are having a rough time… the product test by probably the best-known tech YouTuber Marques Brownlee is devastating. How long can the company survive?

😅 AI-Fun: Parents, please learn how to prompt!

There is something to it …

Rock on and see you soon,

Reto & Fabian from the AInauten

P.S. We have received and declined sponsorship opportunities many times. HubSpot is one of maybe five companies that we think is great. We're sure you'll see the added value over the coming months, and we're really looking forward to it.

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