🥸 How is Klarna doing after 700 employees were replaced by AI?

AI-HOI AInauts,

Welcome to the latest issue of your favorite newsletter, let's jump in:

• 🥸 How is Klarna doing after 700 employees were replaced by AI?

• 🤣 Memes: the key to online success

• 💭 New AI image model invites you to dream

Let's go!

🥸 How is Klarna doing after 700 employees were replaced by AI?

It's peak AI workshop season right now. Probably because companies still have budget open this year. We get a lot of insight into companies and how they use - or don't use - AI.

And we’ve remembered a story that we wrote about ages ago. Which made us wonder how things have gone since then.

It's about Klarna.

The payment service provider laid off 700 employees over 2 years ago and replaced them with AI. Mainly in customer support.

What has happened since then at Klarna:

• Customer support costs have fallen by 14%

• Marketing costs have fallen by 16% thanks to AI content

• 90% of employees use AI every day (!!!)

Of course, Klarna's tech & IT costs have risen. By 17% to 227 million. Techies and AI on this scale naturally cost money and need to be maintained.

However, The Information shows that the productivity gain is significantly higher than the investment.

Why do we find the case so exciting?

Klarna has decided to approach the use of AI openly and aggressively within the company. And has identified two major areas where it already makes the most sense:

• Customer Support

• Marketing / Content Creation

We see at many companies that not even ChatGPT is allowed. But the interesting thing is: we know from the employees that they pay for ChatGPT & Co. privately and also use it for work...

(... no data protection shitstorm, please. We know it's not easy sometimes. Let's just assume that nobody feeds sensitive data to ChatGPT ... 😉)

We are firmly convinced that companies that approach AI openly - i.e. try it out a lot and focus on quick wins such as marketing and support - will have a massive head start.

If you are in a company that needs to catch up, please write to us directly. Simply reply to this e-mail.

Work more efficiently and achieve better results with Breeze AI

With HubSpot and the in-house AI Breeze, you can immediately tackle exactly the areas that Klarna has addressed more efficiently with AI: Marketing & Content Creation, and also customer support via agents.

Check it out, even if you don't (yet) use HubSpot - it gives a cool hands-on insight into what is already quite easy to implement today.

Take a look.

🤣 Memes: The key to online success

We are currently trying to improve our social media game, and of course there is no getting around the topic of memes.

Whether for companies or personal brands - if you want to stand out in the social media jungle, there's no getting around the power of memes.

Memes in politics & finance

Anyone who thinks that memes are only for a small, young, digital target group is mistaken.

Just recently, in the US elections, memes showed just how much influence they can have. And a similar picture is emerging in Germany, where the race for a new chancellor is gearing up. This meme says: “CDU and SPD would have the chance to run the most puzzling election campaign in history.”

Perhaps you were also part of the meme-driven GameStop stock party. It showed how memes can also have an impact on financial markets and companies.

How to win the meme game with AI

After realizing that more meme content is just a must (we are an AI newsletter, after all!), we decided not to make the memes ourselves.

(Let's be honest: we're not funny or creative enough for that).

Fortunately, there are some exciting AI tools to help us with meme creation. Here is a brief introduction to two of them.

1) SUPERMEME

SuperMeme is particularly good if you need photos or GIF memes with text.

You can simply enter a topic or a thought, and you'll get lots of creative memes. The whole thing works well in different languages.

You can also upload your own images. If you are looking for inspiration yourself and don't want to let the AI decide everything, SuperMeme has a large template database to browse through.

There are a few free credits for testing. Then it costs from $10 a month (can be canceled at any time).

2) GLIF APP

Glif App is a very exciting project. It is much more than just a meme tool and is based on ComfyUI (which we also have to write about soon, now that there is finally an installer version).

Glif is more of a playground, a sandbox where anyone can build small AI photo generators. But more on that at another time.

For now, let's focus on Glif's meme capabilities.

The app is structured in such a way that there are many small mini-apps in the meme area, which are always specifically designed for a certain meme style.

The memes are not just pictures with one line of text, but can also be much more complex.

For example, Elon likes to tweet about us:

Or here's a meme that reflects our experience with some decision-makers in companies:

You don't have to write and assemble the texts etc. yourself. You simply choose a mini meme app and briefly describe what you want.

Of course, there are also many other tools in this area. But with these two, you're already in a great position.

If you follow us on social, get ready for tons of cringe memes too 😁.

Glif also has a super cool Chrome extension for image editing and can of course do even more.

💭New AI image model invites you to dream

Oh dear... This newsletter is already far too long. So, let's finish with a brief reference to a new AI image model that we're really enjoying at the moment.

The Dream Machine from Luma Labs has gotten an upgrade.

The cool thing why you should try Dream Machine for free is its usability. You can create boards and then use the brainstorming function to let the AI create different styles and refine them further.

The strong visual character is really fun, especially if you're not particularly creative.

Let's go, try it out here and have fun!

We made it! But no need to be sad. The AInauts will be back soon, with new stuff for you.

Reto & Fabian from the AInauts

P.S.: Follow us on social media - that motivates us to keep going 😁!
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