💻 How companies are turning their employees into AI users

AI-HOI AInauts,

Welcome to the latest issue of our newsletter. Today we decided to skip the industry news, but instead bring you some real interesting topics that can make a difference in your day-to-day work!

Here's what we have in store for you today:

• 💻 How companies are turning their employees into AI users

• ✍️ This prompt makes your marketing copy better

• 📼 Viral AI video: Stars and their younger selves

Let's go!

💻 How companies are turning their employees into AI users (in 15 minutes)

Every day we deal with companies that want to implement AI into their organization. This often involves introducing individual teams to the possibilities that AI brings to the table and show them how to use it in their workflows.

The aim is for each individual employee to get to know, like it and ideally use an AI assistant to produce better results.

In any case, the most important thing is to understand the basics.

Many people have already played around with ChatGPT, but unfortunately, they have often produced only mediocre results. And then the motivation quickly fades.

So, here's a 15-minute exercise from us to quickly get people excited about AI - and achieve very good results in the process.

Step 1: The best shortcut for prompting

Mediocre results are a killer - and the reason why many people stop using AI at all.

But this mediocrity usually stems from insufficient prompting efforts. And that's why we always spend some time showing others how to come up with a good prompt that delivers the desired results.

A good prompting strategy includes:

• Context & specificity

• Roles & "hats"

• Step-by-step instructions

• Examples (Good and bad)

Most people are put off because it takes time and testing to create good prompts.

To address this, the first thing we show them is the Anthropic prompt builder. It turns a prompt like this ...

Write me attention-grabbing LinkedIn posts based on topics I specify.

… info a prompt like that - with one single click!

Extremely helpful, and this virtually solves the issue of "the more time spent on a prompt, the better the result".

Step 2: Get to know the magic and deepen your knowledge

The second step is to stay with Anthropic and use their chatbot Claude. You can easily create a free account to get your feet wet.

The second goal we have is to show people a little magic by letting them build a small web app.

Here is a prompt example:

Please create an interactive game for me to learn what the most important AI prompting techniques are and why prompting is so important. 

Please include at least 6 prompting techniques and at the end a task to write a prompt.

Thanks to the Claude Artifacts, the AI then gets started and builds a small app that explains prompting and even has a final mini-exam.

And thanks to the new Publish-function, participants can also bring their own app online and even share it with others.

Here is the first result from a two-line prompt.

With these two simple steps and just one free tool, you can get and motivate people to use AI in 15 minutes and arm them with valuable knowledge most people don’t know about! It's easy, and you are not overwhelming anyone with 1000 different tools and possibilities.

✍️ This prompt makes your marketing texts better

We are often writing about prompts that improve our results. That's why we're once again sharing a prompt for anyone in the marketing field.

But you can also use it for all kinds of content where you want people to take action.

The prompt uses the emotion framework of the well-known podcaster Shaan Puri.

A while back we’ve participated in his online course on copywriting, which was really, really good. (Unfortunately, Shaan is now extremely rich and no longer offers the course).

Anyway, here's some of his best content packaged into a prompt you can use right away.

Before we dive delve in, a quick background story: We can reach people better if we appeal to their emotions.

And: The right emotions are the difference between boring and viral.

What emotions are we talking about? Shaan has developed a cool framework, which is especially designed to get people’s attention.

He describes the following emotional states:

• LOL: that is so funny

• OHHH:now I understand!

• WOW: that is amazing!

• AWW: this is sooo cute

• YAY: that's great news!

• WTF: that makes me angry

• FINALLY: finally someone says it!

We want to trigger at least one of these emotions with our content. This is where the following prompt comes into play:

You have to analyze a text and make it more interesting with Shaan Puri's emotion framework. The aim is to make the text more viral. This is how you proceed:

Step 1: Read the following text carefully: 
<text_sample>
[Insert your text here] 
</text_sample>

Step 2: Analyze the content and think about how you could adapt or improve it to trigger these feelings:

* LOL: that is so funny
* OHHH: now I understand!
* WOW: that's amazing!
* AWW: this is sooo cute
* YAY: this is great news!
* WTF: that makes me angryd
* FINALLY: Finally someone says it!

Step 3: For each feeling, give a concrete suggestion on how the text could be adapted to evoke that exact feeling. Your suggestions should be practical, feasible and in keeping with the original text.

Present your analysis and suggestions in this format with markdown headings:

Feeling: [Feeling]
1 [First proposal]

Make sure that your suggestions:

* Specific and tailored to the content of the text are
* Maintaining the original intention and message of the text
* Realistic and feasible are
* Do not change the core content completely, but rather improve or adapt it

If there is a feeling that is particularly difficult to incorporate, you can mention this briefly. Try to make creative suggestions anyway.

Remember, your goal is to make the text more engaging and shareable by appealing to these emotional responses. Be creative, but be realistic in your suggestions.

Now you just add some context or your existing text between the <text_sample> tags and you get an emotionalized version of it.

Pretty cool, isn't it?

📼 Viral AI videos: Stars and their younger selves

Actually, this it's not particularly newsworthy, but we still think it's fun and a bit nostalgic. This AI video is currently making the rounds, in which stars hug their younger selves. You can watch it here:

That's it for today. We hope you liked it - see you next time!

Reto & Fabian from the AInauts

P.S.: Follow us on social media - that motivates us to keep going 😁!
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