🔥 AI & Marketing in 2025: These are the trends

Welcome to the latest issue of your favorite newsletter!

Actually, we should be writing about AI-controlled virtual computers (MCPs). However, 50% of AInauts are ill, and the topic needs to be well-prepared. That's why we're saving it for the near future and have instead a few exciting practical topics for you today.

Here's what we have in store for you today:

• 🚢 Google goes full throttle with new updates

• 🔥 AI & marketing in 2025: these are the trends

• 🦾 These two tools make you 10x more productive

Here we go!

This issue is brought to you by:

🚢 Google goes full throttle with new updates

We just had a major Google update on images on Monday (read about it here), and today there are three more exciting new features that you should know about. Google is becoming more and more useful and is starting to use its own strengths.

The best thing first: You can try out all these updates for free!

1) Deep Research now available for free

Google Deep Research was there first. But then ChatGPT followed suit with the Deep Research function, and Perplexity and Grok also quickly jumped on the bandwagon - and promptly made this feature available free of charge. It took Google a little longer, but now Gemini's Research Agent is finally available to everyone!

For us, such research agents have become an integral part of everyday life. No matter what topic we tackle, we first have a detailed search carried out.

Pro tip: These results are often ideal to use as knowledge files in OpenAI's GPTs, Claude's projects or Google Gemini's Gems.

Google's Deep Research Agent has used a lot of good sources in our tests so far. Which is obvious when you consider what Google is known for and how it earns money 😁.

2) New, improved Gemini 2.0 Flash Thinking model

The new, improved Gemini 2.0 Flash Thinking model runs in the background of Google's Deep Research.

It performs particularly well when a lot of context is involved. As a result, it can quickly solve complex questions that contain data from various sources (search, YouTube, notes, etc.).

Which brings us to the next and probably most interesting update.

3) Personalization for better answers

Gemini now has a new personalization feature!

This is where Google is starting to play to its strengths. And if we leave our data protection fears aside for a moment, you could actually think that Google is gaining ground in the AI race!

We have long recommended using the memory features in ChatGPT & Co. The tools get to know you and your preferences better and are therefore much more helpful in everyday use.

Google's personalization goes one step further. And you have the option to give Gemini access to your Google search history (if you still use Google ... we swear by Perplexity).

This gives Gemini a better understanding of what you're looking for, who you are and what's important to you - making it much more helpful. You can simply activate it and use it if needed.

Important: It is not yet available everywher, so you might need to use a VPN with a US IP address.

Our take: Google is finally starting to play to its strengths

Google is starting to play to its strengths. Apps that you already use (such as Google Drive, Calendar, GMail, Notes, etc.) can be combined with search histories from Google and YouTube in Gemini.

And with the new Flash Thinking model and the large context window, there is finally a model that can handle all this data smartly.

Of course, the data protection bells are ringing again. But Google has all our data anyway, and the regulators are keeping a wary eye on it. On the other hand, this feature makes it much more useful and better, which is a clear advantage over its competitors.

🔥 AI & Marketing in 2025: These are the trends

Hardly any other industry, hardly any other area, is being shaken up as much as Marketing thanks to AI. Ok, besides Development maybe.

As you may know, we are at home in marketing and work with many companies in this field. That's why we've decided to have a recurring series entitled "AI & Marketing".

We start today with the most important trends for 2025.

HubSpot recently presented an analysis in which over 1,200 marketing managers worldwide were surveyed.

The result is 42 pages full of trends and helpful growth tactics on how you can leverage AI & marketing in 2025 - for B2C and B2B as well.

As always with HubSpot, you can download the report here free of charge:

This is the most important trend for us ...

There is probably hardly a marketing team left that doesn't have content written with AI, or is supported in doing so. And if they don’t use AI, then someone has missed the boat.

Images are also likely to be supported by AI almost everywhere by now.

The next two areas that will have a breakthrough in 2025: Audio & Video

At least since Google's NotebookLM, we know how ingenious podcasts created by AI can be. Thanks to tools such as ElevenLabs and OpenAIs lateste API release, there is no longer any excuse for not to produce audio content.

Video has still had the uncanny valley-feeling. But here is a lot of movement happening as well. The first TV commercial created entirely with AI has just been released in Germany. AI videos are slowly becoming usable and brands are daring to give it a go.

However, the most important platforms in 2025 will still be YouTube, Instagram and TikTok.

Of course, the main focus here is on short videos. User-generated content (UGC)-style videos can be created using various tools.

Currently, stock scenes with effects and AI avatars are often used. Exciting tools alongside HeyGen include the new Hedra version 3.0, Arcads and Creatify.

In addition to a video creator, Creatify also comes with many AI analysis functions, etc. This means you can already produce short content much faster.

We wrote about OmniHuman some time ago. It is an AI model that creates perfect videos with people - unfortunately not yet publicly available. But the videos you can create with the tools mentioned are already very good. 😉

The fact is: In 2025, brands will produce and repurpose even more content with AI. Video and audio in particular will increase massively once again. It is therefore already worth investing in processes, know-how and workflows.

Be sure to take a look at the other trends and strategies in marketing and get the free HubSpot report here.

🦾 These two tools make you 10x more productive

Finally, we want to share with you a combination of tools that we use every day and that helps us a lot.

ChatGPT is still the best all-rounder tool, but when we look at our own usage, it becomes clear that we use Claude a lot more - especially when it comes to tasks in the daily business. We simply find the results better.

Claude is brilliant at it:

• Writing texts that feel truly human

• Working with data and getting reliable analysis

• Create mockups for websites

The big disadvantage until yesterday was that Claude had no access to the internet.

We therefore need(ed) a second tool for the ultimate workflow combination: Perplexity

Perplexity + Claude = 🚀

Perplexity provides us with up-to-date data on Claude. In our opinion, Perplexity is also the better AI search engine compared to ChatGPT.

And yes, you can also use Perplexity to access Claude 3.7 - but it has not the same depth, because Perplexity reduces the number of tokens used.

Workflow example: Visual storytelling with research

Claude Artifacts and interactive dashboards are great for good storytelling.

Let's assume that we want to find out more about the adoption of AI in companies - a prompt for Perplexity could look like this:

Pro tip: For Perplexity, use the parameter "site:examplepage.com" to specify which sources your search should refer to.

At the same time, you can also use "filetype:pdf" to specify that you only want PDFs, for example. This is very similar to what we know from Google.

This means we only get the websites we want as sources - and only in PDF format.

However, we are not interested in Perplexity's answer, but primarily use it as research for our sources.

In other words, you can now download the relevant content, create a project with Claude and upload it as your sources there!

Then let's build a great interactive dashboard from our sources. Here is the prompt:

Based on your sources, what is the current state of AI adoption? Where are the trends, where are the difficulties?

Please create an interactive dashboard for this.

- Use a consistent color palette that matches our brand color purple. 
- Prefer bar charts for comparisons, line charts for trends and heatmaps for geographical data.
- Add clear titles, legends and data labels.
- Ensure good legibility at the presentation level with a focus on managers.

Output: 
1. The interactive artifact 
2. Always a short 3-5 point summary report with the most important findings for managers 
3. Brief notes on the methodology regarding the data sources used

And we get a super visual, interactive dashboard with graphics, summaries, sources, etc. that we can share immediately! - that we can share immediately!

Click here for the whole chat (and the dashboard) - and just say “Show it in English” as a follow-up prompt.

Our take: It's worth taking a little detour here ...

This is just one example of how you can use Perplexity and Claude to save a lot of time really quickly. The possibilities go much further.

You can also have Claude create entire websites for you. Or SVG graphics, which you can then easily edit in Figma, for example.

Sure, ChatGPT can also do research and dashboards, websites, etc. But in our experience, we have had better results with Perplexity in combination with Claude. Therefore, the detour via two tools is worthwhile.

We made it! But no need to be sad. The AInauts will be back soon, with new stuff for you.

Reto & Fabian from the AInauts

P.S.: Follow us on social media - that motivates us to keep going 😁!
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